Search CITT/ICTS

Artsboost is excited to announce that they've received funding to extend our Digital Marketing and Fundraising for the Performing Arts course. Stay tuned for registration dates and more.

Join the waiting list to be amongst the firsts to receive updates and further information.

⇒ LEARN MORE ABOUT THE PROGRAM

---

Course Outline

Digital Boost: Advancing Marketing and Fundraising Online

Digital Footprint

A review of the state of digital media and technology today including key trends, and how arts organizations need to assess and manage their presence online

Search Marketing

A focus on how search marketing works, how search itself is evolving, the role search plays for organizations, and the best practices for SEM and SEO today

Digital Advertising

A focus on how digital programmatic advertising works, opportunities for audience targeting, and best practices for campaign planning

Websites and Conversion

A focus on modern websites and mobile apps, the roles these platforms play for brands, UX principles, and effective targeting techniques

Digital Direct Communication

A focus on the evolution of digital direct marketing, best practices for email marketing and mobile notifications, and designing patron journeys

Social Media and Content

A focus on the role that social media plays for marketing and fundraising, and how arts organizations can publish content and engage with communities effectively.

Measurement and Testing

A deep-dive on how to measure digital marketing and fundraising campaigns, run marketing experiments, and improve outcomes over time.

Digital Leadership and Operations

A focus on how to increase digital marketing and fundraising maturity within an arts organization, and how professionals can increase digital comprehension.