Performing Arts, Tourism and the Experience Economy: The Untapped Potential

November 18, 2021, 11:00 AM - 12:00 PM

Date: Thursday, November 18, 2021
Time: 11:00-12:00 EST
Cost: Free to attend (must register on Zoom)
More info


This complimentary webinar is presented in conjunction with the Àndji Màdjitàwin/Reboot/Relance Conference hosted by CAPACOA. Everyone is welcome to attend the webinar for free! Conference delegates are automatically registered for this session. Everyone else wanting to attend this event, but not the remainder of the conference, is asked to please register on Zoom.

About the Webinar

The experiential economy has set the stage for live performances to become sought-after activities amongst visitors to destinations. Concerts, plays and other performances are available year-round, with diverse programming that engages a wide range of audiences. Shows can be scheduled into tourism itineraries, included alongside a leisure or business trip or enjoyed as a hyperlocal tourism activity. What particular tourism trends should be on the performing arts sector’s radar? What strategic partnerships should be envisioned? And what is needed to help live performances engage new audiences by tapping into the visitor economy?

This webinar is co-presented by CAPACOA, the Toronto Alliance for the Performing Arts and Mass Culture. It is designed for performing arts companies, presenting organizations, and music venues, as well as regional and tourism associations. Simultaneous English-French interpretation will be available.


David Robinson, Vice-President of Strategy and Stakeholder Relations, Destination Canada

Sarah Jarvis, Director of Partnerships, Destination Toronto

Catherine Chagnon, Coordonnatrice de QuébecSpectacles et agente de développement numérique, Culture Capitale-Nationale et Chaudière-Appalaches


Clare Daitch, Manager of Policy and Communications for Tourism and Culture, Yukon Government