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Job Description / Duties

The Tour Coordinator is accountable for the planning and sales of the Arts Club’s touring activities. This position is charged with the development and implementation of short- and long-term strategic marketing plans aimed at maximizing tour ticket revenue. The Tour Coordinator drives tactical work in support of the Arts Club’s marketing plan, including direct mail, digital advertising, media buying, and promotions. The Tour Coordinator plans the touring schedule each season in collaboration with our Production team, books travel and accommodation for each show on tour, and builds relationships with theatre managers around the province and beyond.

The role is also secondarily responsible for supporting the Associate Director of Communications and the Marketing Manager in copy writing, copy editing, review, and brand management in various digital and physical collateral materials for both touring and regular season productions.

This position reports directly to the Director of Marketing & Communications and the Marketing Manager, but will work closely with all members of the marketing team, particularly the Associate Director of Communications, Marketing Manager, Sales Systems Specialist, Marketing Coordinator, Communications Coordinator.
The role will also work closely and liaise with the Executive Director, Director of Finance, and the Artistic and Production team, including the Artistic Director and Director of Production, and the stage management team.

DUTIES AND RESPONSIBILITIES
● Consult with Arts Club leadership including the Director of Production, Artistic Director, Director of Marketing & Communications, and Executive Director to discuss programming and tour schedule.
● Demonstrate leadership in accordance with the Arts Club’s mission.
● Participate in the development of annual marketing budgets.
● In association with the Director of Marketing & Communications, prepare and manage individual show budgets including revenue goals, ticket prices, subscription prices and submit all tour invoices for payment.
● Work to conceive and oversee innovative marketing plans to accomplish established marketing and sales objectives for touring productions.
● Develop and implement a cohesive marketing plan for the tour subscription series including short- and long-term goals, collateral design and distribution, advertising, and media coverage
● Achieve revenue and ticket goals by planning, developing, implementing, and evaluating advertising, direct mail, digital advertising, and promotional activity action plans.
● Oversee production of all marketing materials for each touring production including print/radio ads, posters, rack cards, brochures and the like.
● Coordinate the design and distribution of a show programme for each tour.
● Coordinate detailed schedules, timelines, costs, and expected ROI for each action item.
● Coordinate artists’ comps in conversation with the venue contact.
● Undertake critical analysis of past and future plans to determine success and areas of weakness and opportunity.
● Track goals and benchmarks by maintaining reports for revenue and sales and provide forecasts, revenue tracking, and expenditure reviews to ensure plans are on track.
● Work with the Tour Technical Director to coordinate itineraries in compliance with CTA and IATSE regulations.
● Coordinate tour cast and crew travel and book accommodation in compliance with CTA and IATSE regulations.
● Produce presentation contracts for all venues each tour season including pricing and inventory plans.
● Facilitate the relationship between the Arts Club and theatre managers around the province and beyond.
● Identify and acquire new touring venues by attending trade shows like ‘Pacific Contact’ and by conferencing with tour venues throughout the province.
● Develop and implement specific promotional campaigns for each production in association with the marketing managers from each tour venue.
● Negotiate and make all sales and booking arrangements for touring performances, including budgeting, sales solicitation, contracts, booking fees, and invoices.
● Meet regularly with Metro Vancouver tour venues to ensure all campaigns are being managed properly and goals are being achieved.
● Grow the tour in both locations and revenue.
● Represent the Arts Club at trade shows.
● Assist the Associate Director of Communications and the Marketing Manager in copy writing and editing for ad sales and engagement materials, as well as copy review of other written materials.
● Support department marketing and communications needs beyond the tour as capacity allows, particularly with copywriting, editing, and review.
● These duties may change as the Arts Club’s leadership identifies the need at any time.

Qualifications / Required Skills

SKILLS AND COMPETENCIES
● Strong written and verbal communications skills.
● Intermediate skills with Microsoft Office suite, including using excel spreadsheets and formulas to calculate and track sales revenue and expenses.
● Fluency with technology and digital collaboration tools.
● Experience with an integrated ticketing database, specifically Tessitura, is an asset.
● Experience with Prospect2 or similar email marketing tools is an asset.
● Experience and demonstrated ability in writing compelling sales copy for multiple platforms.
● Effective budgeting skills and a demonstrated ability to work with limited resources while still being creative and effective
● Ability to manage multiple projects simultaneously in a fast-paced environment.
● Ability to prioritize work, pay attention to detail, demonstrate a strong sense of urgency, and carry projects through to completion in a timely manner.
● Results-oriented team player with the ability to take initiative and drive programs.

QUALIFICATIONS
● Post-secondary education in theatre or business, with a combination of 2–4 years of education and professional experience
● A valid driver’s license and clean driving record is an asset.
● Familiarity with not-for-profit performing arts marketing plans.

Additional Information

Salary: $45,000 per annum.

Employment Type: Full-time, 40 hrs. per week (Monday to Friday, 9:00 AM–5:00 PM)*

*Some evenings/weekends are required, including availability after office hours to manage any emergencies when the cast is on tour.

How to apply?

The Arts Club is fiercely dedicated to being an organization that continually respects, champions, and uplifts underrepresented voices in all jobs; and we strongly welcome and encourage those who self-identify as coming from underrepresented communities to submit.

If this role sounds exciting and you’d like to learn more, please send your resume and cover letter to humanresources@artsclub.com with the subject: Tour Coordinator – Arts Club Theatre Company.

Access and inclusion are deeply important to us. For those who have barriers to access to any part of our process as laid out, please don't hesitate to reach out to us and we will happily work with you to create a process that is accessible to you.

To enhance accessibility, you are also welcome to submit your application in one of the following formats: Word Document, PDF Document, Audio File, Video File, ASL Video, request a face-to-face Zoom application process, or suggest a format that is more accessible to you.

Salary: $45,000 per annum

Contact Information

humanresources@artsclub.com

604-687-5315

Employer Profile

About Us

The Arts Club Theatre Company is Canada’s largest year-round not-for-profit theatre company. Now in our 59th season, the Arts Club offers the best in professional theatre and has staged over 630 productions. Arts Club is grateful to have our offices, rehearsal halls, workshops, and theatres on the unceded, ancestral and traditional shared lands of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations.

We are British Columbia’s largest non-profit cultural employer—hiring more than 500 artists, staff, and crew to stage up to 20 shows annually. We educate and cultivate students and theatre lovers of all ages—over 2,500 people engage in our education and professional development programs annually. We support artists and other arts organizations through professional engagement activities, believing firmly that an investment in the industry benefits all. We are a major economic driver in the areas surrounding our venues—our theatres attract a quarter million theatre patrons to dine and shop in the South Granville, Olympic Village, and Granville Island neighbourhoods.

Our Mission
To inspire and nurture artists and audiences through cultural experiences that are engaging, thought-provoking, and artistically innovative.

Our Vision
A community that, through storytelling, is inspired to reflect on who we are and who we can be.

Our Values

❖ Determination: We have the drive to continue to move forward, with a respectful nod to our tenacious past and a fearless embrace of our future. It is through this forward momentum that we ensure we are the artistic leaders of our community.

❖ Curiosity: We have a strong desire to know more; about ourselves, our art, and our patrons. This spirit is reflected in our willingness to make room for diversity of thought. This exploration of different viewpoints and ideas is reflected in our engagement with each other, with our art, our peers, and our community.

❖ Creativity: We use our imaginations to explore our artistic practice and champion innovation in all the work that we do. We believe in the depth of our local talent and use our resources to showcase it.

❖ Comradery: We interact with each other with good-fellowship and levity. Our spirit of generosity and warmth is seen in our empathy towards each other, our artists, our patrons, and our community. This allows us to embrace differences and makes us stronger.

❖ Safety: The health and well-being of each other and our community informs our work and creates a safe, inviting, and inclusive space for all who enter and interact with us. We commit to constantly review our practices to ensure they are anti-racist and non-discriminatory. We are fiercely dedicated to being an organization that continually respects, champions, and uplifts underrepresented voices in all jobs.

We also strive to provide a safe work environment, both physically and mentally, and we have made ongoing commitments to inclusion, anti-racism and anti-oppression. We want the stories we work together to tell to have nuanced and varied perspectives.