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Job Description / Duties

The Opportunity:
The Marketing Officer provides leadership to Banff Centre staff in the area of marketing and promotion. They are responsible for increasing awareness, understanding and participation in programs, events, conferences and other services and activities offered at Banff Centre.

Specific Accountabilities:
Reporting to the Marketing Director, below are some key responsibilities:

- Prepare, implement and evaluate marketing plans in conjunction with program areas. This work involves research, writing, editing, proofing and working with graphic designers, social media officer, and digital marketing strategists
- Develop budgets for plans, materials and activities, track spending and provide reports
- Create, coordinate and distribute promotional materials and other assets for marketing. These materials include publications, signage, posters, advertisements, e-mails, digital and social media assets
- Develop and maintain relevant contact databases for the successful implementation of marketing plans
- Work with the Development team to create and implement sponsorship proposals
- Create and analyze data related to marketing initiatives
- Organize and maintain records and archives of all promotional material produced
- Show leadership in positioning and branding Banff Centre through implementing key messages and visual identity of Banff Centre

Qualifications / Required Skills

Qualification and Educational Requirements

- 5+ years of related experience is required
- Undergraduate degree or diploma in communications, marketing, public relations, or a related field
- Experience working in arts, entertainment, and/or events marketing
- Experience working with post-secondary institutions, destination and tourism organisations, and/or event planning or production are strong assets
- Thorough knowledge of marketing and communication practices and planning
- Exceptional customer service skills that focus on understanding needs of the client, such as programs, services, and administrative areas; excellent interpersonal communication skills
- Highly motivated; self-starter with the ability to work under broad direction without close supervision
- Extremely creative with a keen attention to detail
- Strong organization and project management skills with ability to successfully manage multiple tasks and projects
- Strong copywriting skills
- Flexible and adaptable to changing priorities and tasks
- Budgeting experience
- Proficient with MS Office Suite of products and a familiarity with digital and email marketing
- Bilingual (French and English) is an asset

Special Requirements
- This position requires the candidate to be available to work a flexible, irregular schedule and weekends when required to attend performances or events.

Additional Information

Employment Terms & Benefits

- In accordance with CUPE 4318, this is a unionized, permanent, salaried support staff position, subject to a 6-month probationary period.
- This position has an annual salary of $57,761.60 per year, working 40 hours per week.
- The successful candidate will have access to a range of health and dental benefits through Alberta Blue Cross and participate in our defined benefit pension plan.

Benefits of working at Banff Centre are:
- Transitional staff housing options (based on availability)
- Hybrid work schedule
- Onsite fitness facility at a discounted rate + first month free for new staff! (Includes access to our climbing wall, fitness centre and pool!)
- Professional development
- Staff cafeteria and restaurant discounts

Application Process
- We are currently accepting applications for the Marketing Officer position until a suitable candidate has been found, however we will be reviewing applications on an ongoing basis
- Candidates offered a position with Banff Centre, in this capacity, will be required to obtain a criminal record check verifying a clear record before a final job offer can be finalized.
- Visa requirements: Banff Centre is unable to assist candidates in obtaining Canadian work authorization. Candidates must be legally eligible to work in Canada.
- Applications can be submitted directly via www.banffcentre.ca/careers

Salary: $57,761.60 Annually

Contact Information

Sarah MacDonald
Recruiter
403-762-6177
careers@banffcentre.ca

Employer Profile

Founded in 1933, Banff Centre for Arts and Creativity is a learning organization built upon an extraordinary legacy of excellence in artistic and creative development. What started as a single course in drama has grown to become the global organization leading in arts, culture, and creativity across dozens of disciplines. From our home in the stunning Canadian Rocky Mountains, Banff Centre for Arts and Creativity aims to inspire everyone who attends our campus – artists, leaders, and thinkers – to unleash their creative potential.