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The global entertainment and media industry is worth more than $2 trillion USD — with Canada alone representing a $52 billion market.

From film and television to music, live events, digital content, and branded media, this is one of the largest and most dynamic industries in the world. So why do so many talented people struggle to break in?

In this practical, no-fluff webinar, Jim Norris draws on 47 years inside the entertainment industry — as a professional musician, post-secondary educator at Metalworks Institute and Mohawk College, president of Entertainment Marketer and publisher of the Entertainment Spotlight network — to walk you through how careers in this industry actually get built.

You'll learn what the entertainment production industry really encompasses, the full range of careers available beyond the obvious ones, and — critically — where the jobs actually come from. (Hint: only 7% of applications are referrals, but referrals account for 40% of all hires. Meanwhile, 79% of job seekers rely on job boards that produce just 13% of hires.)

What you'll take away:

• A clear picture of the industry's structure across film, TV, music, live events, digital, and advertising
• 20+ specific career paths, from the visible roles (director, producer, editor) to the business and distribution side most people overlook
• The real data on where jobs come from — and why networking outperforms job boards by orders of magnitude
• A 10-step job search process that actually works
• Resume principles that get you past the first 10 seconds
• The 5 most common mistakes that keep qualified candidates stuck
• How to design your own career if a traditional path doesn't fit

Who this is for:

Students considering an entertainment career, early-career professionals trying to break in, mid-career people pivoting from adjacent industries, and educators advising the next generation.

SPEAKER

Jim Norris