Search CITT/ICTS

Job Description / Duties

We are seeking a creative, strategic, and highly organized Marketing, Communications & Brand Specialist to help shape how Goh Ballet is experienced by students, families, audiences, and the wider community.

This is an exciting opportunity for a marketing professional who thrives in a dynamic, creative environment and is passionate about storytelling, audience engagement, brand development, and the performing arts. Reporting to senior leadership, the successful candidate will play a central role in promoting the Academy’s programs, performances, initiatives, and institutional vision while ensuring a consistent and compelling brand presence across all platforms.

KEY RESPONSIBILITIES

Marketing, Communications & Brand Development
• Develop and execute integrated marketing and communications strategies to support student recruitment, performances, summer programs, auditions, events, and community initiatives.
• Champion the visual, verbal, and experiential expression of the Goh Ballet brand across all public-facing touchpoints.
• Develop and produce engaging content across digital, print, email, website, and social media platforms, translating the artistry and values of Goh Ballet into meaningful stories and experiences.
• Manage and grow the Academy’s social media presence through strategic planning, content creation, photography, video, reels, stories, and audience engagement.
• Design and produce marketing materials including digital advertisements, social media graphics, brochures, presentations, event collateral, and promotional materials.
• Plan, execute, and monitor paid advertising campaigns through Google Ads, Meta Ads, and related digital platforms, tracking performance and optimizing results.
• Develop and distribute newsletters, campaign emails, and promotional communications through Mailchimp and other marketing platforms.
• Maintain and update website content, ensuring information remains accurate, current, accessible, and aligned with organizational priorities.
• Capture and coordinate photography and video content for performances, classes, events, and marketing initiatives.
• Draft press releases, media materials, and communications to support organizational announcements and public relations initiatives.
• Monitor analytics and reporting across marketing channels, using data and insights to strengthen future campaigns and audience engagement.

Event Promotion & Community Engagement
• Promote and support performances, auditions, open houses, special events, and outreach initiatives throughout the year.
• Serve as an on-site representative at events, ensuring a professional and welcoming experience for participants, families, guests, sponsors, and community partners.
• Develop and maintain relationships with media contacts, advertising partners, community organizations, and strategic collaborators.
• Coordinate reciprocal marketing opportunities, sponsorship activations, and promotional partnerships.

Administrative & Operational Support
• Respond professionally and thoughtfully to inquiries from prospective students and families.
• Support recruitment initiatives, registration campaigns, scholarship programs, demonstrations, and special projects.
• Collaborate with faculty, administrative colleagues, and leadership on seasonal priorities and organizational initiatives.
• Contribute to internal communications, Academy announcements, and organizational reporting as required.

Qualifications / Required Skills

• 3 to 5 years of experience in marketing, communications, brand development, content creation, audience engagement, or a related field.
• Exceptional written and verbal communication skills with the ability to adapt messaging for diverse audiences and platforms.
• Demonstrated experience managing social media channels, digital marketing campaigns, and content creation initiatives.
• Proficiency with Google Ads, Meta Business Suite, Mailchimp, Canva, Microsoft Office, and website content management systems such as WordPress.
• Strong graphic design capabilities with an eye for visual storytelling and brand consistency.
• Experience creating and editing photo and video content for digital marketing purposes.
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines simultaneously.
• Professional, polished, and personable with excellent interpersonal skills.
• Ability to work independently while contributing positively within a collaborative team environment.
• Availability to support evening and weekend performances, events, and special initiatives as required.

Preferred Assets
• Experience within the performing arts, cultural, educational, or nonprofit sectors.
• Knowledge of ballet, dance education, or live performance environments.
• Familiarity with Adobe Creative Suite, photography, videography, or content production tools.
• Experience working with sponsorships, partnerships, media relations, or community engagement initiatives.

What Success Looks Like
• Increased awareness and visibility of Goh Ballet programs and performances.
• Growth in student inquiries, registrations, and audience engagement.
• Consistent and elevated brand presentation across all communications.
• Strong performance of digital campaigns and marketing initiatives.
• Meaningful growth in community relationships, partnerships, and public presence.
• Creative, engaging content that reflects the excellence and values of Goh Ballet.

Additional Information

In your application, please share with us why you are the right fit for this role, highlighting your marketing experience, organizational skills, and relevant achievements.
Please submit the following:
• Resume
• Cover Letter
• Portfolio or examples of marketing work, including at least two (2) writing samples (newsletters, campaign materials, social media content or similar)
Email: Positions@GohBallet.com 
Subject Header: Marketing, Communications & Brand Specialist Application

Applications are reviewed on a rolling basis until the position is filled. Only those selected for an interview will be contacted. We thank all applicants for their interest.

Goh Ballet is committed to employment equity through a process which identifies and eliminates any discrimination in the organization’s employment procedures and policies. We encourage applications from qualified individuals who identify as 2SLGBTQ2+, First Nations, Inuit & Métis, people of colour, and people with disabilities. The position will remain open until it is filled. Goh Ballet is committed to fostering a respectful, inclusive, and supportive workplace where individuals are encouraged to contribute their talents, perspectives, and creativity.

Salary: 65,000+

Contact Information

Chan Hon Goh
Positions@GohBallet.com 

Employer Profile

For nearly five decades, Goh Ballet Canada has been recognized as one of Canada's leading classical ballet institutions, celebrated for excellence in dance education, artistic innovation, and professional training. Founded in 1978, the Academy has inspired thousands of students while preparing generations of dancers who have gone on to perform with many of the world's foremost ballet companies.

Today, under the leadership of Chan Hon Goh, C.M., D.Litt., former Principal Dancer of The National Ballet of Canada, Goh Ballet continues to shape the future of ballet through exceptional training, acclaimed performances, community engagement, and international collaborations.

As the organization enters an exciting period of growth, including the expansion into a new permanent home, we are seeking an exceptional individual to become a trusted associate to the General and Artistic Director.